I’m an innovation and creativity speaker, author, early viral video pioneer, entrepreneur, and for 20 years was Boston trial lawyer. I’m co-founder (with my partner Fritz Grobe) of Eepybird Studios, a viral video agency that’s made viral videos for global brands like Coca-Cola, McDonald’s, OfficeMax and Disney, and was awarded the first ever Webby Award for Viral Video, and subsequently, the first ever Webby Award for Branded Content, We've also got a couple of Emmy nominations for our viral work, and were featured in the Weezer's 2009 Grammy winner for Best Music Video ("Pork and Beans").
Recently I've been focusing my work on a project with the Robert Wood Johnson Foundation to develop tools to help nonprofits use viral video to make the world a better place.
That said, I’m probably best known though as the tall bald guy in the 2006 viral video, The Extreme Diet Coke & Mentos Experiments. If you know what happens when you drop Mentos into Diet Coke, that video is probably why. (If you don't, definitely click the link below.)